UniboCultura collects in a single billboard the non-specialist events organized and promoted by the University of Bologna and its structures, even in collaboration with other cultural subjects and the institutional and economic realities of the territory.
UniboCultura presented me with an interesting challenge.
It involves designing a new version of the UniboCultura logo, which will have to be used mainly in a digital environment and in particular on the newsletter (sent to the emails of subscribers who request it, mainly a young and dynamic target).
The final logo is a graphic logo constructed by stylizing the shape of a section of a Greek amphitheater, a place of diffusion of culture in ancient times.
This shape was then declined according to different colors attributed to the sections of UniboCultura.
The colors chosen derive from significant photos for each area from which a palette has been extracted.
The next step in creating the logo was the design of the newsletter. This tool to presenting events rapresented a useful way to present the timeline of UniboCultura.
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