Abitzai is a tribute to the land of Sardinia and its inhabitants.
This line of tiles evokes, through the material, style, and design, the ancient traditions of the Sardinian land.
Porcelain stoneware becomes a language and, at the same time, an ambassador of Sardinia in the world.
The customer's need was to have a series of communication tools that could best enhance the spirit of the project, with a clean and elegant style that invite you to touch the surface and perceive its materiality.
I dealt with the realization of the images (interior design mock up and photo editing) and the communication tools used in different phases of the promotion, from leaflets, to advertising sails banners and brochures.
The next step was the design of the advertising sails banners to be placed outside the Cagliari showroom. I preferred to reuse an ancient and solid object like the easel to highlight the showroom's artistic style.
The chromatic choice was a natural consequence of the materials used for the collections. Soft shades of brown and gray recall the stone and raw soil, from which the project originates.
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