Microsurgery Arena is one of the projects promoted by Innovative Surgical Design. This small company required a logo to personalize its medical products and promote them on social media.
The challenge of the project was to represent the idea of training and the link with microsurgery.
The final logo comes from a Micro Vessel Clamp, a specialized device that cardiovascular surgeons can use to stop blood flow in severed ends of blood vessels during a surgical operation.
The shape of the clamp represents the stylized shape of the arms in weightlifting to recall the concept of training required by the client.
The next step in creating the logo was the design of the Instagram page linked to the promotion and the sale of the Microsurgery Arena product.
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